Crossing the Chasm @ richardeward.com

Crossing the Chasm
by Geoffrey A. Moore
from Collins

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Worth reading
  Nutshell review - A good concept, insight, idea and explained well. As is often the case though, it could have been written in far fewer pages (but where's the margin in that?).

• Surprisingly Real
  It is amazing how this book describes, through real examples, they key role that the marketing plays in the massive adoption of a technology. Although most of the ideas should be known by most of the technological marketing people, this book must be a reference for newcomers.

• Crossing the Chasm
  I've bought copies of Crossing the Chasm for two customers and one associate. I guess that means I'm impressed.
  Few books, IMHO, can have a profound "life altering" effect on a business. E-Myth Revisited was one. This is another. It provides a very well thought out and persuasive strategy for transitioning a high-tech product from a geek market into the mainstream.
  A must read if you have a highly advanced product and are struggling to get traction in the market place.

• How companies "grow up"
  Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of "crossing the chasm". This translates to the time between the first few big sales (from innovators) and the point where there are steady (and growing) sales (from pragmatists). This is a particularly troubling time for... more info

Similar Products: