Influence: The Psychology of Persuasion (Collins Business Essentials) @ richardeward.com

Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
from Collins Business

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Be conscious of non-rational influences
  Cialdini demonstrates various ways -- other than rationality -- in which people are influenced into doing things. He categorizes the influences, and suggests how to deal each type. All this is done without taking a cynical attitude about the futility of reason or any such thing.
  Not an earth-shattering book if one has read similar ones; otherwise, a good place to start.

• Powerful, Scientific, and Fully Engaging Work on the Powers of Influence
  Everything Dale Carnegie accomplished regarding individual influence, Robert Cialdini has equally achieved on the topic of mass influence. Influence: The Psychology of Persuasion offers an exceptional scientific look into the realm of persuasion backed by substantial logic and examples. Based on the premise of society's need for quick solutions for analyzing an abundance of issues in everyday life, Cialdini illustrates how marketers, salespeople, and pushers in all fields take advantage of these tools to... more info

• also good for keeping others from manipulating YOU!
  I read all these sales books in my early 20's but then never went into sales. Having said that, this is a good book for anyone. It teaches skills of influence, which can help keep YOU from being manipulated by others, I have found...

• Thanks for the recommendation, Charlie
  I bought this book because I read somewhere that it was recommended by Charlie Munger, vice chairman of Berkshire Hathaway. Thanks for the tip, Charlie. It's a very interesting book.
  The author is a professor of psychology at Arizona State University. The book is about automatic responses of human behavior, or what the author calls our "click, whirr" mode.
  The examples cover a wide range of circumstances, such as:
  - How a clever waiter ropes his customers into spending more and tipping... more info

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