Predictably Irrational: The Hidden Forces That Shape Our Decisions @ richardeward.com

Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
from HarperCollins

Features:

• Roughcut

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• No economist can afford to miss this
  Today's mainstream economics is largely based on assumptions of rationality. Ariely shows that such assumptions are completely wrong. This has large implications for running an economic system that achieves a good life for people. People are constantly trying to improve their lives by buying more "stuff," but within very short time periods they find themselves dissatisfied again. The most common measure of economic prosperity used by mainstream economists is the GDP--which essentially counts up what people... more info

• Insightful quick read
  In this book, Dan Ariely describes some of the ways people act and react to various real life economic situations. He provides great insight into context of why we do some of the things we do and supports his conclusions with examples of some of the research he has performed with other researchers.
  Incredibly well written and a quick read.

• Great Read for Communicators
  I found this to be a pleasant and thought-provoking book. I recommend it to anyone who wants to understand the fundamental underpinnings of human behavior. All of Ariely's observations are research-based and are presented in an extremly accessible manner.
  One chapter of the book struck me as particularly important for communicators. "The Cost of Social Norms" explores the benefits and the risks of creating a social versus a purely business relationship with customers.
  Done well, the social... more info

• Amazing read!
  This book suprised me with its deft mix of accessible reading and intelligent summary of research. The author's conclusions are easy to understand, easy to believe considering his research, and easy to apply to all sorts of areas of life. Applying his observations can improve a person, business, or a country economically, socially, and emotionally. You simply have to read this book to understand it. And it is well worth it.

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