The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies @ richardeward.com

The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
by Paul Wiefels
from Collins Business

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• More academic, but still very useful
  The Chasm Companion is written in a more academic style than the books written by Geoffrey Moore, but it has new information. Most of it concerns the details of implementing the ideas introduced in the other books. This book does an excellent job of preparing for implementation with ample information on how to assess where in the Technology Adoption Life Cycle one is, to how to adopt an appropriate strategy, to how to take the strategy to market.
  One key new idea was the extension of the... more info

• The Blueprint for High Tech Product Marketers
  I've been familiar with Geoffrey Moore's work since hearing him speak at a Cisco Systems Partner Summit in 1998. This field book is a must for anyone who wants to understand what to do (and not to do) to successfully market a high-tech product at each stage of the Technology Adoption Life Cycle, and during the Product Life Cycle. Reading this book has helped me better understand how and why we succeeded (and failed when we failed) at my previous company in the tech bubble of the 1990s. The challenge for... more info

• It is good book but...
  After reading the Moore's "Crossing the Chasm", this book really bored me. Maybe the language used in the book is the problem. I am not sure. However, I highly reccommend you to buy Moore's "Crossing the Chasm". It is an excellent book.

• Repetitive and could be turned into a leaflet
  I have read "Crossing the Chasm" and "Inside the tornado" by Moore, both very good books! When I first laid my eyes on this book I had a slight feeling that there might be risk of overlap. I think Wiefelds saw this as well and got a good endorsement by his colleague Moore - to state that this is a complement, not a repetition. That the book was published after the dot-com, in 2002, felt reassuring though - a lot of good lessons were probably to be learned for the reader. Ok, so I had high expectations, but... more info

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