Marketing to the Affluent @ richardeward.com

Marketing to the Affluent
by Thomas J. Stanley
from McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Good research, but dated and personal selling oriented
  If you're looking to become involved in personal selling to high net worth individuals this book will hit quite close to the mark. However, much of his data is quite dated from the early 80's. A lot of things have changed since then. For instance, he talks about which ethnic groups possess the highest wealth, but his data is very behind.
  If you're looking for an overall marketing campaign strategy with an affluent target, I believe you'll find this book lacking in substance.

• Great info from a top marketer!
  If you want to know the real truth about marketing to the affluent, and especially want to hear about creative networkers, this is THE book for you!!!

• Only relevant to a select few
  This book would be great to those marketing financial services. Example after example is spent determining how to market securities and finding out about how to find them. Unfortunately, if you are in any other line of business, there will be precious little for you to take away with this book. It was a waste of my money, but again, if you are selling financial products go for it.
  Mark

• Succesfully marketing to the rich.
  This book is a "how to" guide to establishing a solid marketing strategy in an affluent market. A great read that provides a clear indication of who has the money, what they spend it on and what you can do to get it.

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