Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! @ richardeward.com

Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!
by Robyn Freedman-Spizman, Rick Frishman
from McGraw-Hill

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Get your Wow! on
  I just read this book and I know just about as much as anyone can know about marketing. I still took many notes and marked pages. I would suggest this book even if you are a seasoned marketer, there is something for everyone here! Many good ideas and real life examples.

• Very motivating!
  I find this book to be an easy read. In my business, which is service oriented, the information really applies and reaffirms my business model and philosophy.
  I would recommend for any small business, retail or service.

• Everyone Wants YOU to Find Your Wow!
  No book is perfect, but there sure are a lot of things I like about this book and I'd like to thank Robyn Spizman and Rick Frishman for writing it.
  First of all, I believe like the authors do, that whoever you are, and whatever your business, you have the potential for having a unique Wow factor (some special thing) that only you can deliver.
  The authors say that 'Wow happens' when your business ideas and abilities stand out in that very small zone called distinctive. You do something or handle... more info

• This books is the only one you need!
  Where's Your Wow significantly changed my thinking about the launch of my new business, and no other book in the market had that effect!! I took Robyn's information to heart and really began to focus on my unique proposition from the vantage point of language, target market, and product.
  The most fundamental piece of advice, to simplify the message, was pivotal. Then, the idea of learning to think big took over and directed my activity. Robyn really knows how to make you sit up and pay attention! I... more info

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