Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) @ richardeward.com

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
by Mike Moran, Bill Hunt
from IBM Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Great Book that helped me from getting ripped off by synapse communications
  I read this great book at a time when Synapse Communications also known as Synapse India was causing my company brand damage and lost revenue due to an unfulfilled agreement to build several websites for my investment firm. The book was a real eye opener to the very poor website design and PHP work performed by Synapse Communications. Without this easy to read, wonderful resource, I could have never determined that the building of my 10 new websites by Synapse Communications was so poorly designed and was a... more info

• Excellent resource for the dedicated learner
  This is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I'd give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.

• perfect match for marketing managers
  this book is very complete, going from overall strategy to details in HTML coding.
  if you are planning a web campaign in Search and want to go over your website before by optimizing it, this book will give you all the keys to success.
  Jean-Marc T.

• Accomplishes its title's claim, and does it VERY well.
  I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I minded some of the techniques and principles explained in this book as I designed my web site. And boy did it pay off. Using a simple, forty dollar application, I created and published a web site that quickly jumped to the top of Google's search results for key phrases that prospective clients have been using to... more info

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