Organic, Inc.: Natural Foods and How They Grew @ richardeward.com

Organic, Inc.: Natural Foods and How They Grew
by Samuel Fromartz
from Harvest Books

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Insight into the organic movement
  "Organic Inc" by Samuel Fromartz offers a good introduction to the natural food movement. Written primarily for a popular audience, the book combines research with short histories, case studies and profiles of prominent personalities and companies that have shaped the industry. Although the author's frequent interjections about his own personal experiences and infatuations with organics becomes somewhat annoying, overall the book succeeds in granting insight into the organic movement, its foundational... more info

• Organic as an Industry
  I have been very ambivalent about the organic culture and wanted to understand more about the origins of the organic movement, its significance, and the trends I observe it to be following.
  Samuel Fromartz's account of the organic industry (as I have come to see it) was a solid introduction that I will have to probably reread to fully take in. Peppered with facts, figures, vignettes, anecdotes, and opinions, it is clearly the writing of the converted, rather than a deliberately skeptical examination.... more info

• A place for organic in your life
  When you think of organic foods, do you mentally picture aging hippies in co-ops, small roadside stands, and stores with counter-cultural values? That image was probably valid until the 1980's, but has rapidly been displaced since.
  Organic foods sales grew at 20 percent per year during the 1990s, attracting the attention of the food business. In the process, organic went mainstream and became an accepted niche market at grocery chains and even big-box retailers such as WalMart and Target. The author's... more info

• Organic Inc.
  I enjoyed this book. It was a great introduction to the organic world.

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