Sun Tzu and the Art of Business: Six Strategic Principles for Managers @ richardeward.com

Sun Tzu and the Art of Business: Six Strategic Principles for Managers
by Mark R. McNeilly
from Oxford University Press, USA

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Practical and Applicable
  Sure, the principles in this book aren't really new. In fact, they've been around thousands of years since before Sun Tze's time. But the way the business-based applications are laid out in this book make them all the more memorable and easy to use. I've used this book to analyze several personal situations that involved competing over an end goal, and have found the insights inspirational to more than just pure business applications. China scholars in particular will appreciate the fact that the book... more info

• Practical application of a classic book on strategy
  McNeilly's book is a terrific introduction on how to apply the principles taught by this classic book on strategy.
  As a marketing representative for my company, I use these principles everyday, in order to win business, and frustrate my competitors.
  I always recommend McNeilly's books as a starting point to anyone wanting to learn about strategy.
  

• Pragmatic Look @ Sunzi's (Sun Tzu) Principles of Strategy.
  Mr. McNeilly book on Sunzi (Sun Tzu)is one of my favorite books on practical strategic application. ...
  As a sftwr developer-prjct mgmt consultant, found his ["Six Strategic Principles"] to be pragmatically effective in any strategic challenges. ...
  Also, technically abstract enough where the reader(-implementer of the ["Six Strategic Principles"]) can devise their own spin to their own strategic challenges. ...
  The examples that are introduced were efficient enough for me to understand.... more info

• Entertaining read, but unsatisfying
  This book doesn't seem to be too detailed in it's examples and explanations. The basic principles are given, but there is not enough about the actual successful applications of these principles. I felt frustrated throughout the book when he would continually make references to a brief overview of a military event to prove his point or when he mentions "a well known company." The "well known companies," he would use these as support for his arguments/theories on how to apply them in business. He would say... more info

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