Influence: Science and Practice (5th Edition) @ richardeward.com

Influence: Science and Practice (5th Edition)
by Robert B. Cialdini
from Allyn & Bacon

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Influence: Science and Practice (5th Edition)
  A must read. In 2002 I wrote a review about the previous edition. Now I am a professor and have a doctorate, so I actually reference the book in my marketing and management classes. Great book for so many disciplines.

• Great easy reading.
  The book is very infomartive and is a great easy read. If I had not need it for class I would not have known it existed. I normally sale my books back, but NOT this time.

• Read Chapters 1-3
  Overall this was an enjoyable read, but it almost felt like two separate books to me: chapters 1-3, then chapters 4-8.
  The first three chapters were very interesting and, in my copy, are covered in sticky notes, underlines, and highlights. It's not that the book shared anything particularly new, but it presented it in an organized fashion that directly related to many of my current business endeavors. If you have any project that involves selling/marketing - whether writing web copy or attending... more info

• A good textbook
  I purchased this title for an MBA course, 'The Causes of Corporate White Collar Crime'. It, along with quite a few case studies, makes up our reading content for this course. Cialdini does a thorough job of focusing on a number of topics of influence: reciprocation, consistency, social proof, liking, authority and scarcity. For each of these topics, Cialdini successfully incorporates many real life examples to help flesh out and explain each of these. Instead of some hard to read textbook, it is an... more info

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