Nudge: Improving Decisions About Health, Wealth, and Happiness @ richardeward.com

Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
from Yale University Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• NUDGE, IMPROVING DECISIONS OVER LIFE AND HEALTH
  EXCELLENT PRIMER FOR FIRST TIMERS ON BEHAVIORAL ECONOMICS. IT EXPLAINS IN PLAIN PROSE HOW WE CAN BE INFLUENCED BY OUR ENVIRONMENT TO DO THINGS WITHOUT THOUGHT.

• A bit wordy, but that is its only fault
  As has been demonstrated numerous times, and reported in numerous books, humans are not rational decision makers. Therefore, why not take advantage of human tendencies to help people make better choices for themselves and for society? "Nudge" is a little wordy, but that is really its only fault. I certainly don't mind being reminded of the various controlled experiments on decision making conducted by psychologists, the humor is good, and I enjoyed the authors' personal experiences. Perhaps more important,... more info

• Good Book, but Not a Flowing Read
  This was an interesting book. It talked about how to structure choices to nudge people in the right direction concerning health, wealth, and happiness. The books lays a foundation for the discipline. The authors believe in freedom of choice, but also believe that organizations have the role of nudging people towards the best choices in life. The book highlights that people are typically lazy and not proactive. It made me think about ministry in the sense that few ministers actively plan for retirement.... more info

• A new and original way of looking at the world
  This is an important book to read given that the authors are Obama's advisors. The authors are from University of Chicago, the school famous for libertarian Milton Friedman who was a favorite of Ronald Reagan. The authors introduce the concept of libertarian paternalism. They do not embrace a pure libertarian nor a left leaning pro-government solution to common problems we face today. My guess is that libertarian idealogues will find some of the ideas offensive.
  There is considerable overlap with other... more info

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