Grinding It Out: The Making Of McDonald's @ richardeward.com

Grinding It Out: The Making Of McDonald's
by Ray Kroc
from St. Martin's Paperbacks

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Ray Croc, a great businessman, not a great man or author
  Ray Kroc's autobiography provides an interesting glimpse of the McDonald's system and it's development. The book is well written and interesting to read. Despite this, I do not recommend the book. It offers no wisdom or lessons learned to take away from the book besides Kroc's greatness. (Kroc never suffered from an excess of humility.) In addition, I found it difficult to like Kroc. He rarely found fault with himself and blamed others for his and his businesses problems. Particularly galling to me was when... more info

• An entertaining look into the making of an industry
  It is not often you unearth a business biography that starts your stomach rumbling with hunger while maintaining your attention. No matter what your perception of the fast food hamburger industry, Grinding it Out provides a pleasant look into the origin of franchising and fast food. One will also find some gratification discovering the extent to which Ray Kroc put quality and integrity on an equal basis with profit; something possibly unexpected to those with prior negative perceptions of the mogul due to... more info

• How It's done!
  A very good book, a definite read for anyone looking to learn more about start up business or true entrepreneurship.
  Although, I think it's very important to look at the fact that things are much different now of days then when Ray Kroc started up Mcdonalds. It is very inspiring though to find out how old he was when he started this business. Though, it's nice to read of all these young kids starting up business, it's also nice to read about a man in his 50's finally doing a start up that he'd dream t... more info

• Kroc on everything from tips for sleeping to the hulaburger
  There's a lot to say about McDonald's, or about any business. But this isn't a book about McDonald's, it's about the life of the man behind it. It's a quaint book. It doesn't tell you about the pathos of the man's life; he mentions his daughter I believe just once throughout the whole book. Instead, we're given a nostalgic rosey-colored view of what got this man up in the morning, the ideas that chewed at his mind, and his drive to achieve them.
  Ray Kroc didn't even become interested in McDonalds until... more info

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