The Anatomy of Buzz: How to Create Word of Mouth Marketing @ richardeward.com

The Anatomy of Buzz: How to Create Word of Mouth Marketing
by Emanuel Rosen
from Doubleday Business

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Great Intro to Buzz Marketing
  I found this book to be a great introduction to the idea of buzz marketing. Like its title suggest, Emanuel Rosen breaks down the elements and possibilities of buzz, and how information flows in our Web 2.0 society. Most helpful was his comment and illustrations of how traditional marketing can both stimulate and kill buzz, and the rules to following when integrating ad buys and buzz. Mr. Rosen offered some excellent examples, some we've heard before, but are nonetheless powerful. Overall an interesting and... more info

• Great resource and starting point on Buzz Marketing.
  I enjoyed reading this as it was one of the first books on Buzz that I'd read.
  It's packed with lots of great examples, for example I discovered the history of the term "Viral Marketing"
  I was particularly happy, given my job (marketing board games), to find stories about Pictionary had been marketed.
  As to hard takeaways and actionable items, I'm not so sure, but I have a feeling that most books on this subject lead you wanting more.
  At the end of the day creating buzz is highly... more info

• Material is outdated
  Great book, but even after just a few years, the material is outdated. Hardly touches the online world, which is what I was looking for.

• Listening to buzz
  Have a great product (there is no substitute), identify the information hubs, seed far and wide, try to start little fires everywhere, and never give up - that's Emanuel Rosen's advice for creating buzz. The book is a light introduction to this topic, and deserves a spot on your reading list if you want to learn about the subject. However, it does feel outdated and you have to take this into account when you read it - YouTube, FaceBook, etc. have changed the rules of the game significantly. For a more... more info

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