Sway: The Irresistible Pull of Irrational Behavior @ richardeward.com

Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman, Rom Brafman
from Doubleday Business

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Great content, but is there better treatment of the subject elsewhere?
  The Brothers Brafman chose a truly fascinating topic for their book: the irrationalities hard-wired into the human brain that can lead us to make poorer decisions than we might otherwise. A number of books have been written about this topic of late, and this one isn't bad, but it isn't the best, either.
  If you want a brief, competent and readable synopsis of the topic of the consistent ways that the human mind betrays us in our decision-making process, Sway is the book for you. If, however, you are... more info

• You do not start to sway
  I believed that this book would have come up with something new. But most of their examples was rather old and you have probably read about them somewhere else.

• Too short, too far reaching, an okay book
  The authors made some big claims with the research they found, but didn't back things up as well as I would have liked. The book would have made a great lecture, or conversation, but doesn't cut it as a full fledged book.

• Swayed...Yes I Am!
  I really enjoyed reading Sway. It is written in an engaging manner and really builds on the concepts presented. The true worth of the book is helping us see how each of us is influenced by several factors that we often overlook, particularly our own bias.
  This is a good read for anyone who works with large groups of people, especially in settings where tradition is important (i.e. churches, government, or education).

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