Covert Persuasion: Psychological Tactics and Tricks to Win the Game @ richardeward.com

Covert Persuasion: Psychological Tactics and Tricks to Win the Game
by Kevin Hogan, James Speakman
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Great information - must concentrate - technical and slightly laborious.
  To be fair, I have not read the book cover to cover yet - rarely do.
  I must give it four stars, because the information is accurate and extremely useful. However, this book is not an entertaining read. The book does not flow well - one must search diligently for specifics.
  I purchased the book hoping that it would be a quick reference book - that - it is not - although the information provided is accurate and engaging - it requires a concentrated amount of time and attention to the material to... more info

• some interesting techniques
  very interesting read.
  some of the techniques used by interrogators to determine if someone is lying was useful.
  would recommend

• Valuable and easy-to-digest
  This book is good. It's no miracle that will
  turn you into a sales-ninja, but it has a lot of
  good information.
  A lot of the stuff in here will be self-evident to
  people who persuade for a living like copywriters
  and salespeople... even preachers.
  Just plain useful and worth reading. No one part
  stood out as being jaw-droppingly informative. It's
  a steady horse that delvers good, often usable information
  from beginning to end.

• Excellent read for any Salesperson or Public speaker
  I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase.
  Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating.
  This book changed the way I deliver... more info

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