The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly @ richardeward.com

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• It just makes sense!
  I have working in marketing for years and have even dabbled in new marketing, social media and the like. The New Rules of Marketing and PR just takes it to a whole new level where it just makes sense!
  After reading I have an entirely new focus around our day to day activities as well as our overall marketing strategy. I keep it on my desk and am constantly referring to it or the thousands of notes I took while reading it.
  HKM
  Director of Marketing at a Software Start-up

• New rules mean new behaviours
  David Meerman Scott gives an exceptional overview of how these very traditional disciplines are changing, but with excellent practical tips and advice as to how to embrace this change.
  A must read for any PR or marketing professional.

• Excellent with lots of repetition
  The book is a an excellent introduction to the new e-PR and e-marketing techniques, and full of concrete methods on how to tackle these issues.
  The only catch is that it is full of repetition: same advices and same examples repeated over and over again. I think is the repetitions are taken off, the book could be shrunk down to 100 pages
  

• The Internet has made public relations public again
  The New Rules of Marketing and PR. The subtitle is "How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly."
  That last bit about reaching customers directly is a key point about the difference between the old rules of PR and the new rules. Traditionally, PR agents wrote press releases in certain style, and sent them to journalists with the hope of some resulting press coverage. The author says "the Internet has made public relations public again."... more info

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