Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know @ richardeward.com

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
by Dave Lakhani
from Wiley

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Superficial platitudes, substandard even for pop-psychology
  After reading Lakhani's first book on persuasion (2 stars from me) I decided to give him another chance and read this one. I shouldn't have. This is even worse. If you think I'm biased and anti-Dave, I don't even know the guy, and to be fair, books by Kevin Hogan (another persuasion "expert") aren't much better or more useful either. Even Cialdini's "holy book" on influence isn't such a great and rivetting read, but it still is a few classes above these younger "gurus" works.
  In short, full of... more info

• Unless you are dead you will be able to use this book!
  I believe we all sell our ideas to others therefore persuasion is a topic of interest. Dave Lakhani's book titled "Subliminal Persuasion" provides the reader with a pallet of tools for persuasion. The eleven chapters of the book clearly layout a set of tools and tactics to be a persuasion machine then adds a clear way for you to put that you have learned into action. In the first chapter Dave said "my publisher wouldn't publish the book I wanted this to be because it was too edgy, too dangerous" well... more info

• You need to read Lakhani's books
  Subliminal Persuasion Influence & Marketing Secrets They Don't Want You to Know. Dave Lakhani. 2008. ISBN 9780470243367. Also Persuasion. the art of getting what you want. Dave Lakhani. 2005. ISBN0471730440. Taken together these are two of the bets books on persuasion I have come across . The author uses his well researched techniques throughout the book so you can experience how persuasion is not manipulation, its selling, marketing, seduction. all rolled up. Lakhani is the guru in this space and his... more info

• AntiEntrepreneur's Code Book
  Dave Lakhani's Subliminal Persuasion is a great book for AntiEntrepreneurs who no longer wish to be controlled or influenced by advertising, publicity or any other attempts from an outsider to create behavior. Dave outlines the tools, then tells you how they work and why. Anyone seeking to gain the upper hand will want this book in their arsenal. Anyone seeking to stop marketers from pushing them towards purchases, can see exactly what is being done to them.
  He even explains product placement and why... more info

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