Winning At Retail: Developing a Sustained Model for Retail Success @ richardeward.com

Winning At Retail: Developing a Sustained Model for Retail Success
by Willard N. Ander, Neil Z. Stern
from Wiley

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Looking for a framework to focus your retail strategy?
  When thinking about how to win in retail, there must be millions of thoughts and ideas. All of your ideas will be made more effective when they are directed in one focal point. But is your focal point relevant in the retail world? This book points to 5 focal points that matter.
  For example, this book helped me settle into a Easy-Est strategy for starting up a Next-Generation Pharmacy. In this context, both The Wellness Revolution and Blown to Bits complemented the Easy-Est strategy.

• Insightful!
  Montgomery Ward, Woolworth's and Pets.com stumbled into irrelevancy before they knew what hit them. Authors and retail consultants Willard Ander and Neil Stern explain what went wrong and tell retailers how to stay alive and thrive. They prescribe their theory, called "Est," as in the superlative suffix. Be the best, they say, in assortment (biggest), price (cheapest), customer service (easiest), speed of service (quickest) or fashion (hottest). Being "pretty good" at everything no longer works. The... more info

• New 21st century of retailing
  This book finally can show a retailer how to set their strengths apart from other retailers. Many retail books talk about setting yourself apart but this book shares the FIVE "EST"'s that you can be, like:
  biggEST
  cheapEST
  fastEST
  hottEST
  etc
  You can probably be 2 but not or 5 of them. Great history of stores that do welll. Even though the book talks in big names (like Target which is HottEST as in up to the minute designer fashions at good prices) a small retailer can do... more info

• A Winning Book
  As a business student, the book "Winning at Retail" gave me effective and simple strategies for understanding how to evaluate and critique retail concepts. In their accessible text, Ander and Stern manage to distill complex and constantly-evolving retail concepts into an intuitive model that will guide readers who need to quickly and intelligently assess how successfully a retail concept delivers value to customers.
  If you're seeking an outline for the particulars of cash-flow management, marketshare,... more info

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