The Business of Healthcare Innovation @ richardeward.com

The Business of Healthcare Innovation
from Cambridge University Press

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Good but could be better
  An ambitious book (derived from a business school MBA course) that uses experts to deliver an overview of market structure/dynamics in Pharma, Biotheraputics, Medical Devices and Informatics. The material is generally interesting and reasonably well presented although the partiality of the authors is often a little too noticeable ('irrational exuberance' is probably the best way to describe the chapter on medical devices). There are also surprising omissions - medical imaging is dismissed in a short... more info

• Worth reading for anyone working in the industry
  The book provides a comprehensive look at the economics and rationale of product development, pricing and marketing in the healthcare market. Anyone who thinks that we (collectively) are being gouged by the medical device or pharmaceutical industry should take a look at the signficant costs incurred and capital risked by companies trying to innovate in that market.
  While the approach taken in the book is largely academic, the information provided is easily understood by a general audience.

• An Overdue Analysis of a Critically Important Subject
  
  For all U.S. taxpayers and those who employ them, healthcare is one of the most important industries and yet, for most of taxpayers, it is probably the least understood. According to Burns, almost all attention has previously been focused on those who pay for and on who provide healthcare services. He explains that, in this book, he and other contributors focus their attention on the producers of healthcare products.
  This book was primarily written for two different audiences: students and their... more info

• Must-read analysis of healthcare industry
  The Business of Healthcare Innovation, a new book edited by Wharton Health Care Management Professor Lawton R. Burns, is a must-read analysis of key commercial issues in the four major business sectors developing innovative healthcare products - pharmaceuticals, biotechnology, medical devices, and information technology. Thoughtful executives will be grateful for the book's solid research foundation and unwavering focus on practical business strategy issues.
  Each sector receives a chapter-length... more info

Similar Products: