Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness @ richardeward.com

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
by Jay Conrad Levinson
from Mariner Books

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• OBNOXIOUS
  There's no question that the author is great at marketing--his own stuff. The book is essentially a loud ad for himself and his other books. It's a slight book with large-type (I felt like I was being yelled at). The information is basic and essentially a pep talk. If you're looking for concrete marketing information, this book will not provide it.

• not quite what I expected
  Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign.
  I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future.
  Plenty of help in this book on all other forms of media advertising, but all... more info

• Full of Information many time over, and over and over
  I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn't bring really anything new to the table that I think is that secretive and was very very repetitive, it constantly talks about his tactics and how they wouldn't work for the big corporations, but they would work for you and how this that works for the big corporation wouldn't work for you, yeah, we get it, like I said just very repetitive and seems like it... more info

• No More Procrastination
  Great book if you have money to spend and are looking for ways to boost your bottom line. While some of the guerrilla tactics are too expensive for the tiny business just starting out, they are really good if you are looking to stretch your advertising dollar.
  One of things I like about Jay's approach is that sure, most of the tactics you've probably heard of before. Where this book really comes in is how Jay explains philosophically why you should be doing this. I found myself reading some of the... more info

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