Why We Buy: The Science Of Shopping @ richardeward.com

Why We Buy: The Science Of Shopping
by Paco Underhill
from Simon & Schuster

Customer Reviews:

• Avg. Customer Rating: 3.5 / 5.0

• Well worth your time
  This book is insightful, intelligent, and provides an invaluable view at the commercial world we live in. Paco Underhill is an amazing writer, the book is an easy & an enjoyable read.

• It's a swindle!
  First, as already pointed out in previous reviews, the title is totally misleading.
  Second, there is no info you can use and Underhill knows it. "Why We Buy" is just a bunch of stories about how the author's company supposedely solved specific problems of specific clients through primary research.
  "Primary research (also called field research) involves the collection of data that does not already exist. This can be through numerous forms, including questionnaires and telephone interviews... more info

• Must read
  Paco Underhill is a MUST read for anyone working in a retail store environment. Brilliant.

• Interior Architect Learns Secrets of Shoppers
  This book provides excellent insight into the minds of retail shoppers. I would recommend it to anyone involved in the design, marketing, manufacturing, or business fields...it's pretty interesting even if you don't make a living off of it. Muy bien.

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