1001 Ideas to Create Retail Excitement, Revised Edition (2003) @ richardeward.com

1001 Ideas to Create Retail Excitement, Revised Edition (2003)
by Edgar A. Falk
from Prentice Hall Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• great ideas
  A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.

• A book for reference, not dependence
  As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
  I can see a day when I open this book for a marketing idea and use it.
  I purchased this book knowing full-well it hadn't gotten great reviews here.

• Not very innovative...
  This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
  Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...

• Timely Ideas in Falk's Revised Book
  Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her... more info

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