Buyology: Truth and Lies About Why We Buy @ richardeward.com

Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom
from Random House Audio

Features:

• Audiobook
• Unabridged

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Buy, Sell or Hold ?
  Martin Lindstrom is one of the worlds most reknown experts on marketing and branding. In Buyology he explains the science of the truth and lies about why we buy. The science part is because Martin strapped several hundred volunteers to fast-scan MRI devices to record which sections of their brain chemically changed and "lit up" when viewing, hearing or reading various marketing campaigns. He explores "does sex sell?" ; "does subliminal advertising actually work?" and more controversally, why branding is... more info

• Basically good stuff
  Some excellent revelations, but laboured the point too much with anecdotal examples throughout. I felt the whole book could be summarized to about 50 pages. Still, definitely worth buying.

• No meat
  This book was an interesting exercise in marketing. It starts out with an explanation of how totally cool and revolutionary the experiments were. Then, every chapter ends with a promise that in the next chapter you are finally going to learn something really REVOLUTIONARY. But you never do. I kept thinking: "Oh, this next chapter sounds like it's going to be great!" And then, it wasn't, but it looked like the next one might be. As far as I can tell, Lindstrom presents actual results from his much-hyped... more info

• Buy-ology - a real page turner!
  Martin Lindstrom has done me and everyone a huge favor by writing his book Buy-ology!! I simply loved it.
  After reading this book I'm more aware of the triggers that move me to make certain purchases and why I tend to stay with the same brands year after year - and why my friends do ;-) It has been such an eye opener.
  Because Mr Lindstrom combines scientific technology such as the MRI with marketing know-how I feel that the information is more informative and reliable than an ordinary survey. I... more info

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