How to Start a Home-Based Online Retail Business (Home-Based Business Series) @ richardeward.com
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How to Start a Home-Based Online Retail Business (Home-Based Business Series)
by Jeremy Shepherd
from Globe Pequot
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List Price: $18.95
Price: $12.89
You save: $6.06 (31%)
Media: Paperback
Availability: Usually ships in 24 hours
Buy from:
Canada
France
United Kingdom
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Customer Reviews:
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Avg. Customer Rating: 4.0 / 5.0 
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Touches on Important areas, leaves some gaps 
A found this to be a general overview and "get your feet wet" book on opening your online retail store. I thought there was a little too much storyline and not enough in-depth information. For example, when filing for a Trademark/Servicemark (so nobody can use your name or symbol) the author only touched on this subject. It really didn't go into the online process of applying for a Trademark/Servicemark, which is very in-depth and very important information.
Chapter 7- "What you Need to Know about... more info
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All you need to know 
It's a great book in the sense it has many live examples. But some of these may not be applicable in your situation.
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Absolutely must have this book! 
How to Start a Home-Based Online Retail Business is the perfect book to help you do just that. The book is well-written, easy to read, and provides you with the essential information to begin to do business online. Jeremy Shepherd got started early in the online world. In 1996 he opened PearlParadise.com, and has become the leading online pearl wholesaler and retailer. His business, which started with the purchase of one pearl necklace during a trip to Beijing, has grown to be a multi-million dollar... more info
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Definitely recommend. 
I purchased this book on a recommendation from a friend of mine. She had not read it but had heard of the author and his business. I have had the idea of starting an import company to sell online for a few years so I thought this may be a good book to invest in. What I liked most about this book was the way he so clearly told his story from the position of someone who has been there, in every step of the way. There was not a lot of technical information on how to build a Website, but he explained how... more info
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