How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit @ richardeward.com

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
by Guy Kawasaki
from Hyperion

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Excellent Tips and Strategies for Marketing
  Another good book by Guy Kawasaki - not great but good. It is full of interesting ideas (some controversial) on how to market and get ahead of your competition. Much of the book contains things you already likely know such as being customer focussed and creating evangelists for your products but it is well presented and is a quick, worthwhile read.

• Make Your Competition Nutty
  I am a big fan of Guy Kawasaki and found this book in a used bookstore.
  It is a great book with a great premise. The little company cannot always compete against the big Goliath, but if done correctly, the upstart can disrupt the marketplace and drive the competition crazy.
  While the stories of Apple vs. IBM are outdated in 2007, the message is still strong.
  Kawasaki's casual and witty writing style makes the book worth reading.

• Niche Your Company's Way To Greatness!
  Written by the former Director of Software Product Management for Apple Computer, Inc., this is a book first about how to survive amongst the established business giants, and then how to carve an ever-increasing niche in the shared markets.
  Apple's strategy in the early days was to create advantages for its clients and also to create disruption to IBM. Kawasaki says that it is important to pick a giant to fight against - you have more to gain and more credibility to be established.
  To get started... more info

• great
  I loved it, it is fun, concise, relaxed and worth the price. Good for any business. Perhaps too focused on apple.

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