The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells @ richardeward.com

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
from Holt Paperbacks

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Want to learn about Copywriting? START HERE!
  Want to be a Copywriter? Looking to learn the sales copywriting craft for your own business? This is the place to start! If someone approached me personally inquiring where or how to start, my answer would be only two words...Bob Bly!
  Bob Bly is a man who is without a doubt a modern day Copywriters...Copywriter. A copywriter who is considered by many today to be a living legend in this business.
  Now you have the opportunity to learn Copywriting from one of the Masters of this industry with his... more info

• Excellent Source for the Aspiring Freelancer
  You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant tips for improving your business writing. But knowing full well that I am at the disposal of a writer who makes a living winning people over, I still allowed myself to be won over by this book.
  I am certain that it will continue to serve me well... more info

• A maybe for aspiring copywriters, a no for practicing copywriters.
  If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is rudimentary at best. I gave it three stars because a) basic information has its place and b) I didn't want to tarnish the rating. It was my mistake to buy it. If you're looking for a book to inspire award-winning... more info

• The Copywriters Handbook
  This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great one.
  Rashiid Abdullah
  Your Focus Marketing Expert[...]

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