The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth @ richardeward.com

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
by George Silverman
from AMACOM

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• poorly written and not worth your time
  The bad news is that I was stuck with this book on a 7 hour flight. The good news is that I had other books with me. Wow, is this a poorly written book. It is not worth my time to find out if this is self-published or not, but it probably is or it was published by a company desperate to add some biz books to their slate. For starters, the author is a terrible writer. it is painful to try to get through some of the poorly constructed sentences and paragraphs. To make matters worse, his personality comes... more info

• Book is geared towards big companies...pass it on
  This book provides a functional introduction to the concept of word-of-mouth and what is sometimes called viral marketing. However, it definitely won't be the last book you'll need on the subject. The examples presented in the book mainly focus on larger companies with significant budgets. They also tend to have either established brands or established products. The products neatly fit into clear categories. In other words, any type of marketing campaign with a significant budget and well-written copy would... more info

• Takes Word of Mouth from theory to practice
  Much word of mouth material I have read in the past has been great on theory, but short on practice. This book, however, is a refreshing change. It takes a no-nonsense, down-to-earth and practical approach to using word of mouth marketing in business. As a result this is a useful and handy book to have around. It is full of ideas and practical suggestions that will make a real difference in any business.

• Great For Tele-Seminars and Formating Webinars and ....
  Word of mouth has never been revered as anything less than the pinnacle of marketing. Getting your customers to sell your product for you is the best possible scenario bar none. Silverman makes a great case for WOM (again) in this book and backs it up with theories, data, case-studies and conclusions. He has real world experience in generating WOM and he shows us how he did it in this book. Documenting and demonstrating how he did it is more than most of the recent books on "BUZZ" will do.
  But be... more info

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