Cradle to Cradle: Remaking the Way We Make Things @ richardeward.com

Cradle to Cradle: Remaking the Way We Make Things
by William McDonough, Michael Braungart
from North Point Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Environmentalism book made of plastic??!!
  The only pleasant thing I found about this book: I didn't pay for it. As a concerned but casual environmentalist, I borrowed this one from the library and am very glad I did. I was expecting a landmark book about upcycling and the methodology by which industry might design products that can be fully (and endlessly) recycled into other things. In truth, this IS the premise of the book. But I found the authors completely unconvincing. I could never get past their hollow argument that this book -- which is... more info

• Visionaries!
  McDonough & Baumgarten have re-envisioned how companies might redesign their manufacturing processes to actually leave the environment better than they found it. And create better products in the end, products that people will want to buy because they are well-designed.
  What I love about this book is that their vision is mostly a PRIVATE sector solution. They believe that business is the solution, not the problem. They say entrepreneurs are the ones best suited to develop creative solutions to... more info

• excellent, even oustanding
  Great book, in perfect condition and as I saw on screen that s how i received at home.

• Seeing ourselves as all being part of the great cradle to cradle cycle is an important step forward.
  For those to are ecologically minded, a key part of creating any new product is to produce a life cycle assessment (LCA), which is also known as a cradle-to-grave analysis, working from manufacture (`cradle') to use and disposal (`grave'). The LCA investigates all of the environmental impacts of that product and attempts to minimise that damage. One of the key premises of McDonough & Brangart's book, is that minimising damage just isn't good enough. Instead, the authors propose that we change our entire... more info

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