Selling the Dream @ richardeward.com

Selling the Dream
by Guy Kawasaki
from Collins Business

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• For of every enterpreneur
  Good book to read, for every one that want a vision to create a better conection to clients, used by Harley Davidson, Macintosh, Porsh, Ferrari, Cristal Line, specialy attention to tools for evangelism, and how to use of enemies in your own favour, that sometimes we forget do.

• Reaching Your Dream
  It has been over 15 years since I first read this book. I recently re-read it and am very impressed at how well it has stood up, even though it's pre-Internet. The principles of evangelism are still good reminders about how to get things done. Kawasaki's book is a fun, fast, and instructive read.

• Standard reading
  If you work in Software or High Tech, you should read this book. Doubly so if you work in marketing or product management.

• Recommended for any Entrepreneur
  This is a great book that helps you learn how to be an "evangelist" for your company. This book is for people with a passion for achieving their dreams and shows you how to use that passion to succeed.

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