Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services @ richardeward.com

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
by Guy Kawasaki, Michele Moreno
from Collins

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• A good book, but buy 'Art of the Start' instead
  Mr. Kawasaki is an ethusiastic author and this book is an adequate primer on the subject of entrepeneurship and general business 'starts'. The best book on this though is his 'Art of the Start'. That is the book you want for the same material, refined, updated and better organized.

• Valuable advice that stands the test of time
  Guy Kawasaki is a genius. I mean it: here's a guy who wrote a book back in 1998, who is most famous for being the Chief Evangelist at Apple. Yet his book bypasses tech talk altogether as its focus and succeeds at presenting us with a volume that, even ten years later, is loaded with wisdom that any self-respecting entrepreneur ought to be reading.
  The philosophy underlying the rules for revolutionaries sounds quite simple yet it's very powerful: create like a god, command like a king, work like a... more info

• Entertaining
  This is one of my favorite books on the right mindset for startups. Go against the grain, overcome all obstacles, spend as little as possible, be excellent. Highly recommend.

• Nice read for unexperienced entrepeneurs
  I like this book a lot, it's clear, simple and fun to read. It has a step by step approach. And if you like to know certain clues about how nice products like the iPod and the Macs have created their way into the consumer's world, you will like this book even better.

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