The Unfair Advantage: Sell with NLP! @ richardeward.com

The Unfair Advantage: Sell with NLP!
by Duane Lakin
from Lakin Associates

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Great Practical Application
  I have read many book s that deal with the subject of NLP. Most I have read give you great theoretical information on the practice of NLP, but this is the first book I have read that actually provides excercises for practicing the techniques. This book is not an in depth review of NLP but it is a practical workbook that will improve your skill in specific areas. I would recomend this book to anyone who needs to be more pursuasive.

• Back to basics
  As an executive coach and sales trainer I found this book quite interesting. I am into NLP and my coaching practice was built on using those techniques, as does part of my sales seminars.
  As I was reading through the book I found it lacking in NLP aspects, it utilizes only a smallaspect of what could be used. It almost seemed like the "workbook" or the introduction to the seminars that he offers (in the back of the book seemed like there was more to it. Overall this book is informative and for those... more info

• THIS WILL ONLY WORK FOR PEOPLE WHO WANT TO INCREASE SALES AND COMMUNICATE EFFECTIVELY!
  The fact that you are reading my review shows me your interest in a balanced and honest viewpoint on how well THE UNFAIR ADVANTAGE will work for you. However, let me honestly tell you it will only be relevant to you, if you decide that increasing your sales and making more money is important to you. If so, I strongly feel that this book will help you if not for any other reason than myself, and other TOP-PERFORMERS use the "unfair advantage" to increase our sales. Now, if you choose to order the UNFAIR... more info

• A technique, not a strategy
  NLP will help you sell, and it may close a particular sale. It won't work everywhere with everyone. In my opinion, while it has some value, the zealots have overhyped NLP. "The Unfair Advantage: Sell with NLP!" has a weak binding, so that pages literally falls from the book as you turn them.

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