Bootstrap: Lessons Learned Building a Successful Company from Scratch @ richardeward.com

Bootstrap: Lessons Learned Building a Successful Company from Scratch
by Kenneth L Hess
from S-Curve Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Not Interesting
  The book won't help you at all if you are looking to open a company. It is a long an uninteresting story of this guy's life.
  

• Great inspirational story for anyone thinking of starting a company
  The 10 year story of starting a company scratch with no outside money, and taking it to US$17/million annual revenue and 80 employees over the span of 10 years.
  Lots of great advice for any owner-CEO, especially in the high-tech software field.
  A page turner for anyone thinking of starting a high-tech software company (me), or working on high-tech marketing or product development.

• Lessons from real life.
  A story that talks as much about the satisfactions, disappointments, and inter-personality issues (both people-wise and corporate-wise) involved in starting a business as it does about strategy, finance, product development, and marketing. I found it very enjoyable to read and essentially filled cover to cover with insights and lessons learned. I would highly recommended it. Read other books to learn the details of running a business; Read this one to expose yourself to one man's hard-earned wisdom.
  

• Bootstrap, by Kenneth Hess
  This is a thoroughly insightful chronology of the author's journey from employee to technology start-up entrepreneur, and back around again (though substantially wealthier). Business tactics, mistakes, family life, and attendant emotions are the main topics.
  I'd like to operate my own business someday and I've dog-eared numerous pages of this book to refer back to for insights like:
  "A product's sales volume is like a rolling snowball. As the snowball tumbles along, it just keeps getting bigger... more info

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