Mobile Persuasion: 20 Perspectives of the Future of Behavior Change @ richardeward.com

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change
by BJ Fogg, Dean Eckles, Ian Bogost, Sunny Consolvo, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Sean White
from Stanford Captology Media

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Its awesome
  I ordered this book in July, 2007. This's an amazing book! Today, I got an email from the author asking if I got the book. I think they not only did a great work on this book, but also concern everyone who are interested in this book! That's so nice! So, don't hesitate to order this book! You will get more then what you thought!Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

• Excellent introduction to the possibilities
  We love the do-everything gadget that is always with us. The mobile phone will be the most effective instrument of persuasion in the coming decade, says co-author and Stanford professor B.J. Fogg. My handset can play the roles of concierge, coach and court jester. Linkage to the Web 2.0 world is a precursor to its ability to augment my social reality.
  The book consists of 20 perspectives offered by speakers at 2007 Mobile Persuasion, a conference hosted by Fogg's Persuasive Technology Lab. The chapters... more info

• The Future of Persuasion is Mobile
  This book gives insight into the swiftly growing world of persuasive technology in the form of the mobile phone. Throughout the book, you are taken through the perspectives of 19 different experts on the topic, whose specialties range from persuasive games to managing a chronic disease to the ethical dangers of mobile persuasion. The book is incredibly easy to read and has a surprising 20th chapter that inspires the reader to look at his/her own experiences.
  With the ubiquity of mobile phones, the huge... more info

• A superb introduction and overview
  I am a soon to be a graduate psychology student by the University of Tromsø. I am doing some research this summer and then I bought the "Mobile Persuasion: 20 Perspectives on the Future of Behavior Change" from the folks by the Persuasive Technology Lab by Stanford University.
  The book gave me a very good introduction and an overview of this research field in a clearly and understandable manner. As a a reader you get to know what happens in the field of mobile persuasion right now, what is under... more info

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