Made to Stick: Why Some Ideas Survive and Others Die @ richardeward.com

Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
from Random House

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• In order to be memorable, you must use SUCCES
  Made to Stick is a great book designed to help you made your ideas more memorable. It is not designed to give you the power to come up with new ideas, but to make the most of what's available to you. The authors use a wide variety of examples of "sticky" and non "sticky" concepts to show you what works and what does not.
  The epitome of their framework is the "Jared" marketing campaign that Subway used several years ago. This campaigned contained all of their features for a "sticky" idea: Simplicity,... more info

• A superb book for teachers and school leaders
  Chip and Dan Heath have written a priceless book, full of wisdom and great stories about what makes for effective teaching and leadership. It's not the razzle-dazzle of our teaching that makes a difference, they say, but whether we incorporate six key characteristics. I've been in the education business for almost 40 years and I learned a LOT from this book. Highly recommended!

• Gotta Stick with it
  The Heath brothers have created one of the best and most memorable contributions to true marketing creativity. They utilize off-the-beaten path stories and analogies to bring their concepts to life and help the reader visualize the benefits of sticky marketing. While some reviewers have said the book was hard to get through, I'd urge you to stick with the book to the end -- and start making a habit of reading the Heath brothers' column in Biz Week

• good book, not a fun read
  The cover made this book seem like it would be dynamic, fun and engaging to read. I did not find that to be the case, so I never made it clear through the book. The content was interesting once I got through it. I think the reason I had a hard time with the reading was that the authors didn't move through the content in a concise way. Topics felt a bit drawn out. Still, the fundamental ideas here are valuable and worth knowing.

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