The Long Tail: Why the Future of Business is Selling Less of More @ richardeward.com

The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
from Hyperion

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Good shape
  The book received was in general good shape. The only issue I was not aware of was the fact that some parts of the book were highlighted. However, this does not suppose any kind of problem for me.

• the (heavy) long tail
  this book describes the impact of the increased variety of goods on the new economy. it is based on an article written by the author and on a blog maintained by himself.
  note that there is a new version of the book which is cheaper AND has an extra chapter!
  see also:
  Brynjolfsson, Erik, Smith, Michael and Hu, Yu (November, 2003) "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety atOnline Booksellers," Management Science, Vol 49, No. 11.

• The internet is changing our economy
  This book is a must-read for everyone who wants to understand
  how the internet has changed our economy since 2000 and the change
  it will cause in the dacades to come.
  The Long Tail explains why everyone today can be producer of music, videos
  and books. The internet as a new distribution media opens new opportunities in lots of market niches. This is for me the conclusion of this book.
  This book gives also insight into following e-commerce
  companies and websites:more info

• It's fun reading this book.
  What is the major change brought to our society after we entered the netizen era? Some may say it's the free download of almost everything, or it's supre-abundance of information, or it's the gossip about anything rampant and fast on the web. But Chris Anderson tells us, what the internet has created is the "Long Tail" of almost any kind of commodities or services. The once neglected and overlooked niches become profitable. The "Hits" don't have so loud a say as before. Enterprises, if wise and aiming at... more info

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