BrandSimple: How the Best Brands Keep it Simple and Succeed @ richardeward.com

BrandSimple: How the Best Brands Keep it Simple and Succeed
by Allen P. Adamson
from Palgrave Macmillan

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Brand-do-do bigtime
  I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall.
  he keeps confusing product design (egg) and branding (chicken) as the samething and their not. what comes first, type of problem, the chicken or the egg.. (I can hear Adamson saying it the samething dummy)
  This book, is his resume, he has to be looking for work
  on pg 71 he makes a reference to VCR, u can't even buy one, much less use one....so why bring that up....i'm guessing, he pushed his old note.
  if your... more info

• Great approach to the topic of branding with solid information
  BrandSimple is a refreshingly easy read that boils the essence of brands and branding down to, well, their simplest but most important basics. Anyone involved in business management of any kind should read this book.
  Adamson reminds us throughout the book that a brand is a very different thing than branding and that marketers cannot be great at branding without first creating a great brand.
  The best brands are different. They promise something different and unique and deliver on that promise every... more info

• A MUST read book for young Ad Agency Startups
  - If you're starting an ad agency, marketing business, or developing your own brand you NEED to read this. I know while reading personally, I had to stop and breathe every 2 pages and take notes because it was packed with so many thought provoking truths.
  - Every page has something important or special. Usually books like these are written with a lot of Filler in between chapters just to make the book longer. However BrandSimple avoids this, and stays clear, simple, and informative throughout the... more info

• Much Needed Book for Anyone Starting or Growing a Business
  This book provides insight about how to make your brand stick. With all the marketing noise that we as business people have to penetrate through, it is necessary to differentiate your product. This book details the process of creating a relevant brand in our global market. I recommend this book to anyone who has a business at any level from a home based business to a start up. It is written in a simple style and is highly informative with stories and interviews to highlight the key points. Learn how to... more info

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