Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines @ richardeward.com

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
by Boris Mordkovich, Eugene Mordkovich
from LULU

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Not recommended
  The book covers the basics and has some other random information. It covers the Match Types(the most relevant stuff when it comes to adwords)in the passing.
  You will be better off reading the google knowledgebase at http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
  The "Dummies for Adwords" is a much better book than this and covers the topic in greater detail. I would definitely recommend that book over this one. (stay away from the Perry Marshall book as well. That's quite... more info

• Fight Bad Outsourcing From Synapse India With this Book
  This is another great resource that helped me deal with a very bad SEO outsourcing project with Synapse India also known as Synapse Communications (Founder, Shamit Khemka). The Pay Per Click Search Engine Marketing Handbook is an absolutely amazing book and it truly deserves the name of "PPC Bible". My pay per click campaign as well as my search engine optimization campaign used to be a disaster when I was working with Synapse India. It's almost as if they had no experience with PPC or SEO, I wish I would... more info

• Disappointing
  A shallow treatment of a complex subject. I didn't find anything in this book that isn't explained in Google's help pages. Furthermore, the format of the book (it looks self-printed, by an amateur) was a real turn off for me.
  Very disappointing, and if you act quick, you can buy my (lightly used) copy on Amazon.

• Very useful and helpful book
  It helps me to build PPC knowledge and help me start with PPC at work.
  Very useful book

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