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Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
from Free Press
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List Price: $25.00
Price: $16.50
You save: $8.50 (34%)
Media: Hardcover
Availability: Usually ships in 24 hours
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Customer Reviews:
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Avg. Customer Rating: 4.5 / 5.0 
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Solid read, nice format 
Most people have covered what's good about this, and there is no doubt that the author knows his stuff. What I like, in addition to the solid materials, is that the author has used a lot of these theories in the field, it's not just some stuff observed in a lab. Also, I really like the bite-sized format of giving each relevant topic a one or two page treatment, along with real world example. It makes is really easy for you to pick it up, give it a read, and get back to what you are doing, and still able to... more info
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Yes? Okay, yes. 
Yes! is a quick read with short easy chapters, the kind you can flip back to and read to a friend or co-worker. The fact that the authors (and others) put these ideas to the test lend the book more credibility. The examples and stories are useful but I wonder if the quirky titles add to the chapters or take from them.
I found this book useful and at time enjoyable. Some stuff I started using minutes after flipping the last page; with other ideas I can see a use for them in the future; and some of the... more info
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6.7/10: Persuasion Techniques Compilation 
"Just because yes is simple and obtainable, we shouldn't be fooled into believing that anyone can easily secure it from others"
"Yes!; 50 Scientifically Proven Ways to Be Persuasive" by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
The title says it all really; the book is filled with 50 ways (I'd rather say "examples") of persuasion. They are (for examples);
"What one word can you start using today to increase your persuasiveness by more than fifty percent?"
"Which... more info
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Yes! 50 Scientifically proven ways to be persuasive
i love this book! Not only is the research explained but the authors give suggestions on how to use the techniques in real life.
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