Word of Mouth Marketing: How Smart Companies Get People Talking @ richardeward.com

Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz
from Kaplan Business

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Andy knows word of mouth marketing
  Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.
  But how do you do this?
  Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.
  So it doesn't matter if you're a marketer, if you run a small... more info

• Actionable
  Good advice and easy to read (less than an hour). I've already started to act.

• Word of Mouth Marketing in Action
  What better way to give an example of word of mouth marketing than by participating in it! Excellant book with real world examples. Want to take it to the next level? I recomend attending one of the Gas Pedal workshops in Chicago!!

• Great Ideas That Are Easy To Do
  I don't own a company or business, but this book was helpful to me as a free-lance writer. Many of the ideas and tips will help me promote and sell my books. I recommend it to anyone who has anything to sell.
  Pam Halter, children's author

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