Citizen Marketers: When People Are the Message @ richardeward.com

Citizen Marketers: When People Are the Message
by Ben McConnell, Jackie Huba
from Kaplan Business

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Stories without insights
  Ben McConnell and Jackie Huba have cobbled together a collection of stories showing how bloggers, social networkers, and other online denizens have a platform to spread criticim - and commendations - widely over the internet via blogs and videos. Examples include bloggers who are shedding critical light on Dell, Apple's iPod, McDonald's, NetFlix, Comcast, and others.
  But so what? Is there a marketer left on the planet who doesn't know that customers have this power? This, alone, is not enough content... more info

• Good lessons for Old School Marketers, and New School Marketers, of course.
  I'm a fan of these guys [Jackie Huba & Ben McConnel]. As most of you, I also met them with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, I even bought the Discussion Guide and follow their Blog everyday.
  The fact is that this book covers really great experiences of lots of industries. One of my favorites is placed in the Record Industry, I thinkg that if they'd wrote the book these days, RadioHead would be a great case for the book.
  More interesting... more info

• The Authority on New Marketing and Social Media
  I can't believe this book came out at the end of 2006. I just read a brand new book on a similar subject which referenced a lot of the same examples. No wonder Ben and Jackie have quickly become the authority on social media and new marketing.

• Who needs this book?
  This book is as useful as "How to get a date". OK. I may be extreme. The book does have a message. But again, it is nothing new and can be covered in one blog post. If you really care about web 2.0, go out there, open your browser, and read some blogs, play with Digg, YouTube, Faceboook... you will understand more, and keep up with the latest. If you don't care, why bother reading this book?

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