What Were They Thinking?: Unconventional Wisdom About Management @ richardeward.com

What Were They Thinking?: Unconventional Wisdom About Management
by Jeffrey Pfeffer
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Not worth the time
  Ok. I've seen the other review here on Amazon and must admit that I disagree. In fact, I think this book is dumb and was very disappointed. I picked the book up based on a magazine review. I didn't feel the anecdotal examples sited by the author truly supported his conclusions. I could easily come up with examples of my own that would refute his claims.
  My advice...find a different book, there's many to choose from.

• Unconventional Common Sense
  Continuing a campaign to induce more common sense thinking into business management, Stanford Business School Professor and well-published author(12 books at last count) Jeffery Pfeffer utilizes materials from his Business 2.0 "The Human Factor" columns to tell us that common sense is not all that common. Or, at the very least to demonstrate that business leadership may not always consider the consequences of their actions and/or they hold inaccurate or incomplete views of human behavior. Touching on... more info

• Easier Said than Done
  All good information, and an interesting read. The concepts presented are not unlike many Marketing/Innovation books, but the author presents a good case. Every manager/exec should put these principles into practice...but they have probably already read a book that says the same thing!

• Maybe not as unconventional, but good
  The book is maybe not as unconventional as the (American-style) title wants to make you think, but nevertheless good. It will give you some insight, but also some examples to use in your business life to convince people that the "silver bullets" dont work. Can be handy. Also, there's a lot fo organisational psychology language and ideas and it's worth the money. recommended.

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