Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth @ richardeward.com

Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
by Chris Zook
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• A guide to using assets you have but can't see.
  This is the concluding volume in Chris Zook's trilogy on the business core. The previous two books focused on supporting, exploiting and expanding your current core, whereas this book shows what you can do when your current core falters. Zook points out the high risks of defending your core until your company dies, or of jumping to the next new thing and getting it wrong. Then he shows you how to find and exploit your hidden assets. He uses many examples to illustrate his points in a compelling way. The... more info

• A good book that stands on its own
  Normally the third book in a series either rehashes the prior two books, or requires that you read all three to understand the authors points. Unstoppable is unique in this regard as the book stands on its own and does not require you to read the other books.
  Zook talks in depth about how enterprises can find source of growth from the core of their company either by finding hidden assets, customers or capabilities. The strength of this book is its detailed discussion of each of these sources of growth... more info

• How to use the power of hidden assets to redefine your core business
  Chris Zook has written two previous books about paying attention to the core of your business and how to mine it for every dollar it will yield. This book talks about what to do when your core is beginning to falter. Rather than letting the rapid changing marketplace stop your company he suggests redefining your core. However, rather than leaping onto some popular bandwagon that has nothing to do with your present core, he advocates finding hidden assets within your company. He offers a process for... more info

• 'Unstoppable' - A contemporary approach to business strategy
  In an age of ever-shortening corporate life-cycles, Chris Zook examines the way in which some companies have successfully adapted to a harsher and more investor and public conscious corporate environment by expanding, redefining and reinventing their core businesses. As the future of large successful corporate conglomerates becomes increasingly uncertain in the wake of market forces, such as private equity buyouts, hostile or activist shareholder activity and other evolving market forces, which threaten to... more info

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