Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value @ richardeward.com

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
by Dave Ulrich, Norm Smallwood
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• Building leadership that compliments the way your company is viewed...
  It's easy to pick out what makes a particular brand distinct and valuable... Apple, Costco, Wal-mart all have a definite public perception that drives their operation. In the book Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood, the authors contend that each company also has a "leadership brand" that helps drive that public perception and that enables the company and employees deliver on those expectations.
  Contents:... more info

• A must-have if you're interested in leadership development.
  Here's the Quick Review of Leadership Brand: Developing customer-focused leaders to drive performance and build lasting value by Dave Ulrich and Norm Smallwood.
  HOW THIS BOOK IS DIFFERENT:
  Concentrates on leadership as a company endeavor, not as a matter of individual growth.
  The authors attempt to get you to analyze your company's leadership from the outside in.
  STRENGTHS:
  This is truly about leadership development in the company.
  The chapter on "Assessing Leaders... more info

• A pragmatic approach
  Legendary organizational theorist James March once called leadership a "bogus concept." His disparaging label definitely applies to the fuzzy material masquerading as leadership on the shelves of most bookstores. In Leadership Brand, Ulrich and Smallwood avoid this trap. Their "brand" metaphor is useful in at least two ways. First, it links leadership development to a business concept most people understand: brand development. This makes the ideas more concrete. Second, it follows logically from Ulrich and... more info

• "The journey to leadership brand begins with the self."
  
  In the Preface, Dave Ulrich and Norm Smallwood make this affirmation: "We believe that leaders matter, but leadership matters more. We have all experienced a gifted leader who engaged all of us -- our hearts, minds, and feet. Dynamic leaders enlist us in a cause, and we willingly follow their counsel. But leadership exists when an organization produces more than one to two individual leaders. Leadership matters more because it is tied not to a person but to the process of building leaders." By no... more info

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