Groundswell: Winning in a World Transformed by Social Technologies @ richardeward.com

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li, Josh Bernoff
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Relevant and enriching social media education from the bottoms up!
  The social media, whether in the world of consumer reviews or within guarded corporate walled gardens, is undoubtedly a growing phenomena. And this book helped me in understanding that it all starts to grow a social community needs to begin with the objective in mind - think about and visualize first the customer relationship you would like to build. Again and again, the reinforcement that building successful communities is not the technologies, is emphasized.
  The structure of the book is great: more info

• Groundswell: Winning in a World Transformed by Social Technologies
  Groundswell is a must read for anyone who is looking to understand the social networking landscape. It is an easy read and clearly breaks down social technology strategies and objectives. You will also learn the importance of being an active listener in the social networking space. This book is worth the money.

• Fabulous book - real insights into the future of personalised international economy
  This book provided enormous insights into the future for business and organisations. As the Net Generation matures, they will demand more personalised, niche service and this book is a fabulous introduction to how to go about that.
  It's full of relevant case studies from business and not-for-profit, and heralds the beginning of a new era in customer focus and relationships. Some friends and I have started a women's book club for business books, and we're beginning with this book. I will be referring it... more info

• This book should be mandatory reading
  I have recommended this book many times this year. If you haven't yet acknowledged that social technologies are changing the way people communicate and business gets done and connections get made...you don't need to read this book, you need someone to beat you with it.
  And I mean that in the nicest way. Just read it.

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