Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition @ richardeward.com

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by Andy Sernovitz
from Kaplan Publishing

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• A must-read book for first-time entrepreneurs
  I have not read a lot of business books, just about 20. But I found this one to be a extremely useful guide to any type of business. I am going to start an own online community soon, and this book gave me the tools and the focus I just needed.
  I would recommend it to any businessman, specially for first-time entrepreneurs, because most of the things that it says can be done without a large budget, and are extremely useful.
  If you're a millenial like me... I think most of the advices could be... more info

• The WOM on WOM Marketing
  2009 will be the year of word of mouth marketing. The Obama campaign offers an incredibly compelling case study for word of mouth and social media marketing, the tools and consumer behaviors are in place and marketing budgets will be tight for the foreseeable future. This is a great time for a primer on marketing in a convincing and cost effective way.
  My favorite concept in Andy's book is that WOM is a thought process and tool set that you add to any marketing campaign, not a specific campaign by... more info

• Usefull information
  Very usefull information about word-of-mouth meaning and tactics. I'd like some more practical hints on implementing.

• good
  It's an OK book...I am using it for my thesis.
  So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"
  It's a good book tough...suitable enough for my thesis:)

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