Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) @ richardeward.com

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
by B. J. Fogg
from Morgan Kaufmann

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Just ok
  The book covers the subject matter very broadly, but lacks in-depth detail and practical applications. It could be more concise in sections (especially about the author)and more in-depth in usage, application, and research.

• Great Introduction to Persuasive Psychology / Captology
  Dr. Fogg has done a great job of creating an introductory work for Captology. The book is well written and well cited. It's rare to see a technology book that has research cited to back its claims. Often times claims are made based on experience without any real claim to validity. Dr Fogg's writing is more academic and in that sense refreshing. Although, it would certainly be nice to see both aspects, experience and reproducible controlled tests, in a single book.
  If you are well versed in both... more info

• Will Do - Can Do - User Perspective
  Having spent 8 years in the field of Web Development and after being a part of many Internet and Intranet web projects and applications. There was one question that was constantly bothering me. We as a team, on almost all the occasions tried very hard to make the applications and websites as much user friendly as much as we could so that the users CAN DO it when he is there. The question was if we create something that user-friendly that he CAN DO what he wants to do, does it mean that he WILL DO it?more info

• Guide to a Rising Area of Study
  Dr. BJ Fogg has created a new area of study: captology, the study of computers as persuasive technologies. This book is an excellent introduction to this new field: it outlines the different arenas within the field, expands on its implications, and explores the ethical issues related to the topic.
  As a student of Persuasive Technology at Stanford, I found this book to be extremely helpful in my understanding of the topic. It's very easy to read and understand and is not reminiscent of a text book at... more info

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