Priceless: Turning Ordinary Products into Extraordinary Experiences @ richardeward.com

Priceless: Turning Ordinary Products into Extraordinary Experiences
by Diana Lasalle, Terry A. Britton
from Harvard Business School Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Maybe good for business aliens
  This book has no insight and the content is obvious. Seems like a collection of easy to read magazine business articles. May be interesting for people looking for an introduction to marketing.

• A good book with focus on Value/Customer Experience, but can be better
  In my humble opinion, this book can be highlighted by one single sentence on page 27, "When is a banana not a banana?"
  With tons of examples, a few frameworks and six so called "Priceless Roadmaps" in the end of six chapters, the authors elaborate well the importance and means of making the transition from merely selling goods or services to delivering "Value Experience". Definitely worths your time and its price. Nevertheless, it can be even better if the authors had sought the professional advice of... more info

• Priceless Professional Services
  One might think that the themes of "Priceless" are only for companies that sell consumer products. I have found that the principles apply to Wealth Advisors, CPAs, Law Firms, Insurance Firms and Banking. If professional service firms study and address the client value models and apply the recommendations of Diana and Terry they will build client loyalty and profitability. Great thought leadership and a fun book to read for anyone who wants to build client loyalty!

• Nothing new
  Quite disappointed. Nothing new. Recommend "How customers think" and "clued in" instead of this one.

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