Emotional Branding: The New Paradigm for Connecting Brands to People @ richardeward.com

Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe, Marc Gobé, Sergio Zyman
from Allworth Press

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Great resource for personal branding
  As a personal branding coach, I have read many books and
  publications watching for trends, and changes in the industry
  to ensure my clients are maximizing technologies.
  This was a great book that I could apply to my personal
  branding methods, because Marc refers to emotional branding
  which has very real connections with what you do in personal
  branding, by attaching the product to the person, and using
  emotional advertising you create loyalty, connection and more info

• True but not that insightful
  You'd think that a book about emotional branding with a forward by Sergio Zyman would have something interesting to say. Unfortunately, this book make a number of good points but it's not all that interesting. Many of the points should be fairly intuitive and obvious for marketing people who have a clue. Some points made are interesting refreshers, like the importance and potential impact of invoking multiple senses in the consumption and purchase experience. Unfortunately many of the chapters are not... more info

• People Branding : Thats new !!
  Absolutely fantastic book. Covers all the major concepts of emotional branding, including self concept and actualisation. I reccommend for anyone interested in this new and exciting concept.
  

• excellent book
  Emotional Branding is a must, it is complete, well written and full of inspiring examples
  The decalogue alone is worth the purchase
  1) from consumers to people
  2) from product to experience
  3) from honesty to trust
  4) from quality to preference
  5) from notoriety to aspiration
  6) from identity to personality
  7) from function to feel
  8) from ubiquity to presence
  9) from communication to dialogue
  10)from service to relationship
  If brand... more info

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