Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse @ richardeward.com

Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
by Mitch Meyerson, Mary Eule Scarborough
from Entrepreneur Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Not perfect ... and maybe 'do as I say not as I do' advice
  I think this book is great for a list of ideas of what you should be doing.
  A lot of it isn't new or original, but in each section, there is just enough
  new (or his personal experience) to inspire.
  The only reason I didn't give it five stars was because I am on the author's
  list, and he continues to recommend sites and products that don't follow
  the principles outlined in his book.
  Still, my hat's off to M. Meyerson for being such a good promoter.
  Who knows? Maybe... more info

• Changed my Life
  This book has a very poor title which does not do it justice.
  Should be titled, "The Online Marketing Bible."
  This book is both extremely educational and motivational.
  After reading it through, open to any single page in the entire book and in 2 seconds of skimming you will come up with great ideas and strategies for mastering online marketing.
  This book can be used for beginners in the internet marketing world as well as advanced marketers.
  HIGHLY RECOMMENDED

• It's useful, but don't stop here...
  This book is primarily for those wanting to develop and promote an ecommerce store and also has good information for those wanting to promote an informative web site. This would not be a good book for those wanting to learn about developing their own web site.
  It discusses a wide range of information including strategic marketing, developing a viable business, web design and navigating, optimizing your web site for sales, using new media to promote, driving traffic to your site, and affiliate programs.... more info

• Good overview for beginners
  For the newbie to creating an online business, this book covers all the basics from creating or finding a product of service to sell, tips on copywriting (to get people to buy), setting up automated systems and more. Information is presented in a step-by-step manner and includes written activities.

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