Little Red Book of Selling: 12.5 Principles of Sales Greatness @ richardeward.com

Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
from Bard Press

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• QUICK READ WITH GREAT TIPS
  THE BOOK HAS GREAT TIPS AND IS EASY TO UNDERSTAND,WELL WRITTEN,AND HAS IMPROVED MY SALES CONSIDERABLY.HIGHLY RECOMMENDED.

• Selling always selling
  This is a catchy little boook and I thought it would be inspirational for my sales team so I purchashed one for each. While it has some interesting ideas it tends to be repetitious and covers little new territory.
  Some of his "inspiration" is a bit crude and offensive. My major objection is the author's constant attempts to get people on to his website to sell more products. He offers a free visit on specific topics, but then to get more info you have to buy another of his products. I also found out... more info

• Great tool
  This book has proved perfect as a motivational tool for our sales team. By reading this together and processing what we have read, I have been able to get my sales team to begin to change their own outlook and address their own bad habits and struggles. If the book isn't filled with blinding new insights, the things it says are the kinds of things we always need to be reminded of. It fits very well with a team of newer sales reps and even has something to offer my veterans. It is easy to read and concise.

• Good Tool to Help Increase Your Sales
  "Little Red Book of Selling" focuses on principles needed to become great in sales. The book has good bits of information, including:
  1. Some characteristics of sales success.
  2. How to give value to customers.
  3. Networking is superior to cold calling.
  4. Getting past the gatekeeper.
  5. Using the right kind of humor will help your sales.
  6. Ways to increase your creativity.
  7. Dealing with real and perceived risks the potential customer faces.
  8. Sales... more info

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